Kelly Clarkson

Breakaway

Distancing herself from her American Idol image, Clarkson took more creative control with her second studio album Breakaway, and through considerable experimentation, developed a rock-oriented image. Her second album (2004), yielded five U.S. top ten singles and won two Grammy Awards. The album released by RCA Records on November 30, 2004. Unlike her previous effort, it debuted within the U.S. top five and Canadian top ten, and sales were initially low in comparison to Thankful. However, the single releases from Breakaway proved very successful, and allowed it to become only the fourth album in history to stay in the Billboard 200 Top 20 for a consecutive year, as well as, being certified five-times platinum in the U.S. on January 18, 2006 and 5x platinum in Canada in May, 2006. With Clarkson's wins at the American Music Awards, RCA announced Breakaway was certified 5x Platinum by the RIAA. In Australia, the album reached number two and spent 52 weeks in the top 10 and was certified 6x Platinum; however, it experienced a delayed release in the UK. Clarkson co-wrote six of the songs with several songwriters, such as former Evanescence band members Ben Moody and David Hodges, and producer Max Martin. Breakaway received different responses from critics; Rolling Stone commented that "on Kelly Clarkson's second album, […] she embraces her rock side rather than the pop pageantry that put her on top of the American Idol heap". TeenInk noted the strength of her vocals on Breakaway, and praised the change from pop music to contemporary rock: "[Clarkson] retains the incredible power and beauty of her voice while switching to rock". Stylus magazine also enjoyed Clarkson's foray into rock music, however, she was called out because of her American Idol image, which reviewer Charles Merwin believed she had yet to lose. He praised the non-singles and wrote that they "maintain a quality high". All Music Guide called the album "a nice, low-key relief".

Clarkson appeared on numerous television programs during the promotional tour for Breakaway, some of which included Saturday Night Live, The Oprah Winfrey Show and The View; she performed the first two singles "Breakaway" and "Since U Been Gone" on Saturday Night Live, which became her first major telecast appearance in order to support the album. "Breakaway", co-written by Avril Lavigne, served as the original song for The Princess Diaries 2: Royal Engagement (2004) and achieved considerable success across the world; it became Clarkson's third top-ten single in the U.S. and fourth top-ten single in Canada. It reached number ten in Australia, and number 22 in the UK. The song's contemporary pop-rock ambience was one of the several tracks including a stronger rock-influenced sound that had not been heard on Thankful. The second single "Since U Been Gone", which was 'produced' by Max Martin, became the most successful release from the album. Its music video presented Clarkson singing to an underground audience with a full band; cut scenes of Clarkson destroying a former boyfriend's apartment were incorporated. The song's strong rock ambience allowed it to reach number two in the U.S. and the top five across the world. It also earned Clarkson her first Grammy Award for "Best Female Pop Vocal Performance"; she won a second award for "Best Pop Vocal Album".

The third and fourth single releases, "Behind These Hazel Eyes" and "Because of You", also followed with chart success. The video for "Behind These Hazel Eyes" broke the record for days at #1 for a female artist with 33 out of 50 days #1 on TRL. "Because Of You" became Clarkson's biggest worldwide hit, her first to reach the number one position on the world chart show, where it held for two consecutive weeks (a rare event) in 2006. The video for "Because of You" won the 2006 MTV Video Music Award for Best Female Video, her second consecutive win in that category (The first being from "Since U Been Gone"). The fifth single from Breakaway, "Walk Away", was a top 10 hit in the U.S. and a top five hit in Canada. Breakaway spent 103 weeks on the Billboard 200. It fell out of the Billboard 200 in late November and was moved to Billboard's Pop Catalog. Breakaway was the tenth best selling album of 2006 in the US, adding nearly 2 million additional sales to the 2005 and 2004 sales. As a testament to Clarkson's continuing popularity, she was the most-played artist of 2006 on American radio, despite releasing only one single in the entire year, "Walk Away". On December 23, 2006, American Top 40 radio show host Ryan Seacrest announced during a countdown of 2006's most popular songs that Clarkson had had a song in the American Top 40 for 111 weeks, making her "the most successful female artist in AT40 history". She was also the most radio broadcasted artist of 2006 in Australia and "Because Of You" was the third most broadcast song of the same year, despite being released in 2005.

In the summer of 2006, Clarkson lent Ford Motor Co. a song titled "Go", written by Clarkson and Rhett Lawrence ("Miss Independent"). The song is being used in the company's new advertising campaign, "Bold Moves". As of 2007, Breakaway has sold over 11 million copies worldwide.